The Recipe for Financial Freedom

Michelle Singletary
May 15, 2023

Michelle Singletary

Nationally Syndicated Personal Finance Columnist, The Washington Post
Finance Financial Finance Speaker Personal Finance

In the world of personal finance, knowledge is power. And you already have the power to become richer than you think.

Those were the key messages from nationally syndicated personal finance columnist Michelle Singletary, the keynote speaker during the spring semester’s first HYPE Day on Tuesday.

With 401Ks, IRAs, stocks, bonds, annuities and other investment options, personal finance is complicated. “But you can’t let that stop you,” said Michelle, who admits to being very frugal like her grandmother who raised her.

Michelle – whose award-winning column, The Color of Money, is published in dozens of newspapers nationwide, including The Washington Post – walked the Heidelberg audience through her series of Five Steps to Financial Freedom. Her recipe for intelligent investing and becoming rich was an enlightening mix of practical advice and philosophical wisdom for being content with your position in life.

The 5 Steps

Don’t try to impress
It’s important to know your personal financial situation and commit to the discipline it takes to live within your means, and not above it,” said Michelle, who quoted the following: “Rich people stay rich by acting like they’re broke. Poor people stay poor by acting like they’re rich.”

Don’t extend yourself on credit
“Take a pause when using plastic,” Michelle advised. Because credit and debit cards feel less limiting, people are inclined to spend more when using them because they allow greater access to personal funds. “Plastic doesn’t limit you, so practice using cash more. … Slow it down so you have time to think about what you’re spending.”

Don’t hate budgeting
Statistics indicate that 40% of Americans don’t have enough money to cover a $400 emergency expense, so they turn to credit, borrowing or even worse, payday loans. According to Michelle, budgeting equals awareness. While some think budgeting limits you by revealing what you can’t do, the opposite is actually true. Budgeting actually helps you stay organized and spend within limits. “It actually tells you what you can do,” she says. “This is the time to start these practices.”

Don’t be afraid to invest
Persuading 20-somethings to start saving for retirement now is difficult. Michelle knows this from the experience of convincing her own three children of its importance. But the numbers bear out the value. And they have time on their side, a luxury older Americans don’t have. “You can be a millionaire by the time you retire if you start investing now,” she said. “The earlier you start, the lower your yearly savings have to be” to reach your financial goals.

Don’t live like everyone else
The fastest way to lose money is to try to be like someone else, which often means living beyond your means to “keep up with the Joneses,” according to Michelle. “You don’t want things that impress other people. What you want is money in the bank,” she said.

The decisions you make now – at the beginning of your earning life, when you have time to think about money – will set you up for success the rest of your life. They’ll also keep you away from the 25% of Americans with an annual salary of $150,000 or more who live paycheck to paycheck, she said.

The all-important question: need vs. want

Keeping her presentation interactive, Michelle landed on an important question to help individuals think about and take control of their personal spending. It’s a lesson that has application to many aspects of life.

“Is it a need or a want? Ask yourself that every time you go to spend money,” she advised. Taking care of needs first allows for some wiggle room with discretional spending on wants.

‘How rich are you?’

Next, it was time for a little philosophy. By a show of hands, Michelle asked the ‘Berg students, “Are you rich?” There were none. Then, she asked for hands of those who have clean water to drink and something to eat today, who have enough clothing that they could decide what to wear today, who have a job, transportation, a college education, even a “boo.” The response was different: many hands were raised.

“We’re all trained to think of being rich in a way that’s all about money,” she said. “We have so much yet we aspire for more. And that’s not sustainable for most of us.”

It’s all about the definition of rich beyond money and developing “an appreciation for what you have.”

Her final advice: “The way to get to where you need to be is to be content,”

“If you ask me if I’m rich, I don’t even hesitate,” she said. “I am rich. Yes, absolutely, 100%”

Michelle Singletary

Want Michelle Singletary for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
The Recipe for Financial Freedom
Michelle Singletary
Michelle Singletary
May 15, 2023
In the world of personal finance, knowledge is power. And you already have the power to become ...
Michelle Singletary: Managing Finances During COVID-19 Transcript
Michelle Singletary
Michelle Singletary
April 14, 2020
Michelle Singeltary Beyond Speaking Podcast Transcript Intro: ...
To move forward financially, first face your past
Michelle Singletary
Michelle Singletary
January 14, 2016
WASHINGTON - At the beginning of the year, we often talk about the new things we ...
The Recipe for Financial Freedom
In the world of personal finance, knowledge is power. And you already have the power to become richer than you think. Those were the key messages from nationally syndicated personal finance columnist Michelle Singletary, the keynote speaker during the spring semester's first HYPE Day on Tuesday. With 401Ks, IRAs, stocks, bonds, annuities a...
Read More
Michelle Singletary: Managing Finances During COVID-19 Transcript
Michelle Singeltary Beyond Speaking Podcast Transcript Intro: Welcome to Beyond Speaking with Brian Lord. A podcast featuring deeper conversations with the world's top speakers. Brian Lord: Hi, I'm Brian Lord, your host of the Beyond Speaking podcast and today we have on Michelle Singletary. Michelle is a nationally syndicated personal...
Read More
To move forward financially, first face your past
WASHINGTON - At the beginning of the year, we often talk about the new things we want to see happen in our lives. When it comes to your finances, you might promise to save more or spend less. You may now have a plan to reduce your debt. But what causes so many people to fail at their financial goals? They can't change and move forward bec...
Read More
College students should master cash before getting a MasterCard
There is a method to what some readers consider my madness. Some people hate that I hate debt. Others disagree when I encourage families not to borrow for college. And, man, do I get a lot of email when I recommend that college students, especially freshmen, not have credit cards. I value this feedback, so I created the Color of Money "Talk ...
Read More
Are you prepared for the coming retirement storm?
Stop complaining about the demise of pensions, and start preparing. As with a category 5 hurricane, Americans are in for catastrophic problems if we fail to address the looming retirement crisis. Retirement planning cannot be shoved down on your to-do list. If you're in your 20s, start thinking about it now, because you've got plenty of time ...
Read More
Don't let rental car snafus wreck your vacation.
Like many rental car customers, my husband and I declined the expensive insurance offered at the counter. We knew we were covered through our auto insurance provider. Additionally, the credit card we use covers rental cars. In my mind, if we got into an accident, I would just use the coverage offered by the credit card company. But during our ...
Read More
What will creating financial freedom take? Lots of research, so start here.
In 1966, Margaret McNamara took a bag of used books to four boys she was tutoring in reading in Washington. She allowed each child to keep one, and they were delighted. Her giving soon developed into a program that would bring books to millions of children nationwide: Reading Is Fundamental. Since I started writing a column, I've tried to do s...
Read More
Personal Finance Books are the Gift That Keeps Giving
Every year, someone asks me what financial books I recommend as holiday gifts to teach children or young adults about money, to help somebody prepare for retirement - or for someone who is trifling with his or her money. Let's be honest, not many people are going to exclaim great joy when they unwrap a personal finance book. They are likely to ...
Read More
Gift Cards No Longer Seen as Presents From The Lazy
My husband and I were talking with our children about what they wanted for Christmas. All of them are in their teens, and any pretense of Santa has long been gone. The holiday has now become their chance to break down our frugal barriers.But we do love to hear their squeals of delight at finally getting a coveted item. And then there are the gif...
Read More
There's Always a Catch With 'No Interest' Offers
We have become a nation charmed by offers that something might be free. Especially when it comes to credit. Let's look at the offers many consumers will receive as they shop for the holidays. Professionals call these promotions "deferred interest plans."; But more commonly the advertising may say something like "No interest for 18 months"; or "...
Read More